Online advertising allows you to show your ads to those who are likely to be interested in your products and services. They filter out only those people who have searched for relevant products or services as your business so that you get the maximum ROI.
Google is where people search for everything, from solutions to their problems to what to do, and what to buy. If your ad appears on Google when someone is looking for products or services similar to yours, then they will choose you over your competitors.
With the help of Google Ads, you can track whether those people have clicked on your ads. Online advertising allows you to reach potential customers no matter the device they use - desktops, laptops, tablets, and smartphones.
What is Google Ads?
What can Google Ads do for you?
1) Drive website visits
Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.
2) Get more phone calls
Increase customer calls with ads that feature your phone number and an easier to access the click-to-call button.
3) Increase shop visits
Get more customers to your door with ads that can help them find your company on the map.
What are the benefits of using Google Ads?
1) Massive Reach
Google handles over 2 trillion searches per year, that's more than 5 billion searches per day. People are always searching for solutions to their problems. And if you can help them find the answer, even if it is with the ad, they are more likely to choose you than your competitor.
2) Ad Targeting
Targeting gives you the ability to show your ads to people who would be interested in your products and services.
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You can make your targeting more focused by using keywords, setting up the demographics of your customer, location of your ad among other features.
3) Controlled Budget
No matter your advertising budget, Google ads are the best choice for you. You can set a monthly budget and never go over it; you can also stop or adjust your spending at any time.
4) Maximize ROI
To help you reach specific marketing goals while minimizing your budget, Google has created several different bidding strategies. You can choose any of them according to what your marketing goals are.
Whether it's driving traffic to your website or building brand awareness, they have a strategy for you.
5) Measuring success
By using Google ads, you'll know if someone clicks on your ad. If they clicked on your ad and it turned fruitful - they ordered your product/services or downloaded your app - you can track it.
By seeing which ads get a click and which does not, you will also find which campaign works for your business.
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